Friday, September 5, 2014

Andrew Neavez | (The) Middle Way




Mood Board. Salutations! A new player has entered the field. Bringing the East Coast style all around the globe with a high end skater brand.

Skin Poster - 


(The) Middle  Way

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Logo Sketches - I really like the rat in this sketch. That and longboard. I am pretty satisfied with the name. I'm pretty sure that its the final name. Although the typography that I've drawn this far is far from done.



Photo Composite -
Jokes on you guys! I actually know 3 sets of Identical Twins! No Photoshop needed!

...but for real I enjoyed this assignment. Surprising how simple it was to do.






























Weaving Poster - 
This project was a little frustrating for me. Had a bit of a difficult time. However I still like how it turned out. Feedback appreciated!















Foliage Poster - 
I really like how this project turned out, but I feel without a complete line up of finished projects it might be confusing. I tried to replicate a Buddhist mandala because the company is called The Middle Way. That is a Buddhist motif meaning balance. Along with that I reasoned that Buddhism's tranquil identity could fit nicely with the laid back attitude surrounding long boarding.
























Logo- 
AND typeface. Let me know what you think!

































Line Illustration-





































Patterns-
For some reason the green in the first one is almost fluorescent.


































Tags-
If it's not too small you should totally read my products. They're state of the art yo!































Trifold Brochure- 




















Business Card- 













15 comments:

  1. I love your Skin Poster, I'm not entirely sure what it is about it that I like but I think it's visually stimulating. Also, the N between the guys leg I feel is a little awkward, although, it may or may not contribute to the over all composition in a good way.

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  2. I like how the colors on the clothing are some what close to be monochromatic. With the color in the back ground really works with it bringing out the SKIN and the clothing.

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  3. I like the flow of the colors and the images with the letters. Everything thing seems to fit and be balanced. good job

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  4. I really enjoy the work on the Skin Poster, I see the detail and the actual purpose of the poster. 10/10 would buy clothes.

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  5. Skin Poster: I think it's really interesting that you chose a model that wasn't showing his face. I think it distracts less and focuses more on the clothing. The color choice really stands out. I also really like the detail you put into the skeleton.

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  6. Great Logo sketches. Could be nice to see some color to your sketches.

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  7. Logo sketches: Awesome logos all around. They definitely fit the style of your brand.

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  8. I like how much variety you have in your logos, which gives you a lot of options. It may be because it is the most developed, but I keep going back to the rat guy in the corner. It would need some text, but I think it could be cool. Nice job.

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  9. Oh wow, your photo composites are awesome. I especially like the one with the girl, its awesome that she's holding on to the same pole that her twin is leaning against.

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  10. those photos are boss... they fit together really well

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  11. Your photos are very nice, you've placed them together awesomely. Nice work!

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  12. The saturation in your composite images helps make them look really dramatic! I really enjoy how you were able to make your colors look intense in some parts and dull in others, it helps the images grab your attention!

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  13. Weave Poster: The eyes look out of place. Slanting both inward so that they aren't in an awkward upward angle will help a lot.

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  14. The foliage poster is really cool! I feel like the letters could have been a little more visible though, over all its pretty "balanced"

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  15. Foliage: I like how the work is shown in balance and the word says it all. Great color choice for the back ground to bring the design out.

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